The Costa Rican singer Jecsinior Jara promotes his latest single The horse dance with a strategy focused on social networks and choreography that the public already identifies, a dynamic that seeks to replicate the success of his other songs that became popular for their dance steps.

The song was born with the intention of being a happy, dynamic and easy to dance song. As Jara explained, the objective was to create a song that connected with the public through simple choreography, as happened with other songs in his repertoire.

The artist noted that songs like Hey Baby or El Machete They managed to position themselves thanks to the public adopting their choreographies.

On this occasion, the bet was similar: a festive rhythm accompanied by «the little horse dance.»

​«I remember a few years ago that I would paste posters on poles, about events and so on. Now everything is through social networks and that’s what I’m betting on,» he said.

The song has its origins in a Portuguese song that the singer received from Brazilian fans about a year ago. However, the final version changed completely.

The team decided to transform the theme and adapt it to a style close to regional Mexican and quebradita, which generated a proposal completely different from the original.

The single was released on January 17 during Tope de Palmares.

The production process was carried out in a few weeks. The recording took place in Greece with the support of producer Alfonso Valverde, while members of the group Navegantes participated in the choirs.

Jara commented that the process was agile and that several musical tests allowed the final version of the song to be chosen.

Cardio dance to boost the song

To promote the song, the artist organized classes cardio dance in gyms and dance academies, with the aim of more people learning the choreography and replicating it on social networks.

The initiative included several previous sessions that culminated in a large collective class with about 150 people in the Plaza América parking lot.

The singer explained that they prioritized the viralization of the dance through short videos on platforms like Instagram before releasing the official video clip.

See «the official choreography» in the following video:

Although the song is already widely circulating on social networks, the official video has not yet been published. The artist announced that he plans to record it on March 28 during the Bullfighting Summer.

​«The idea is to capture images of the event and turn them into the video clip of the song. I would love to,» Jara added.

For 2026, the artist assured that he will continue working on new music this year.

Among his plans are collaborations with Costa Rican artists and the possibility of entering into the salsa genre in future productionsas The Godfather II.